IMPACT OF INTEGRATED MARKETING COMMUNICATION (INC)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to this study. It was also observed that the audiences of Airtel were able to imitate or act in accordance to the message in which they are exposed to Airtel. Survey method was used in this study. Three hundred and ninety nine questionnaires were also administered to respondents during this research. The data collected were analyzed using the chi-square analysis. Research hypotheses findings reveal that integrated marketing communication is an effective tool for brand building even during brand transition. The respondents from the sample population size were randomly selected audience in which it has created a platform for recommendations to be made. Based on the findings in this research, the researcher recommends that IMC messages should be carefully put together, in terms of central theme, media planning and usage. Also, recommended that an integrated marketing communications should be applied in brand building, a combination of Advertising, Public relation, direct marketing, event sponsorship, sales promotion and personal selling is required in brand building.
Related Project Materials
EVALUATION OF THE ATTITUDE OF RADIOGRAPHERS TOWARDS GERIATRIC PATIENTS IN UNIVERSITY COLLEGE OF HEALTH IBADAN(UCH)
Background of the study
The provision of healthcare services to the geriatric population presents uniqu...
An Evaluation of the Role of Policy Impact Analysis in Shaping Economic Reforms in Nigeria
Background of the Study
Policy impact analysis is an essential tool used to evaluate the outcomes of policy interventions...
Accounting Information System as a Tool for Monitoring Government Expenditure in Hadejia Local Government Area
Background of the Study
Government expenditure monitoring is critical for ensuring that funds allocated...
An Investigation of the Impact of Health Crises on Small Business Performance in Nigeria
Background of the Study
Health crises, such as epidemics and widespread disease outbreaks, can have far‐reaching economic c...
Analysis of the Role of Bioinformatics in Understanding Genetic Predisposition to Hypertension: A Case Study of Nigerian Defence Academy, Kaduna State
Background of the Study
Hypertension, also known as high blood pressure, is a leading risk factor for cardiovascular diseas...
An investigation of informal education’s role in shaping students’ perception of ethics in Billiri Local Government Area, Gombe State
Background of the study
Ethics, as a branch of philosophy, examines the principles of right and wrong that govern human co...
An Evaluation of Online Phonetic Variation in Nigerian Social Media: A Comparative Analysis of TikTok Audio Clips
Background of the Study
Phonetic variation in digital media reflects the dynamic nature of language in online environments...
The effect of agricultural runoff on water pollution in Plateau State
Background of the Study:
Agricultural runoff is a significant source of water pollution, particularly in regions where farm...
PROLIFERATION OF UNREGISTERED ESTATE AGENT IN REAL ESTATE MARKET
Abstract
This research project is meant to identify the impact proliferation of unregistered estate in abuja Municipalit...
An appraisal of the availability of qualified physical education teachers in primary schools in Sokoto North Local Government Area, Sokoto State
Background of the Study :
The availability of qualified physical education teachers is a critical component in the successf...
